AerPocketAlpha
Forecast Studio · Compass AI
Live forecastSaaS / Software

Acme Inc.

Modeling $20,000/mo across 6 channels — projecting $23,639 in revenue at a 1.18x ROAS.

Payback 1.1 moCAC $1,01520 customers/mo
73
/ 100
Efficiency
Healthy
Blended of ROAS, payback, and LTV:CAC.
Compass InsightAI reallocation

Based on your funnel, moving $1,800 from LinkedIn Organic Search would decrease projected revenue by $759 with blended CAC changing by +3.3%.

Revenue −$759CAC +3.3%
Sample forecast

These are example numbers. Enter your business and channel assumptions to generate a forecast based on your numbers.

Forecast Health

Model quality
Inputs completed
100%
Benchmarks used
6
Manual overrides
0
Confidence
56%
Last benchmark update
Jan 2026
Model version
Forecast Engine v0.9

Revenue Goal Progress

Forecast revenue ÷ monthly revenue goal. The goal does not influence the forecast — revenue is produced by your budget, channel mix, and funnel assumptions.

Below goalFeasibility 0/100
Forecast revenue
$23,639
Goal
$100,000
Gap to goal
$76,361
Progress23.6%
To reach this goal at your current 1.18x ROAS
Required budget
$84,604/mo
Budget gap
4.2×
Required customers
83/mo
Validation flags (2)
  • Goal far exceeds funnel capacity
    At your current 1.18x blended ROAS, hitting $100,000 would need roughly $84,604/mo of spend — about 4.2× your current budget — or materially better conversion.
  • Organic is being modeled as paid spend
    Organic Search isn't driven by ad dollars at a CPC — it's driven by content velocity, time-on-strategy, and authority. The current forecast treats organic budget as if it bought clicks; Phase 3 introduces a separate organic track. Treat the organic line as directional, not literal.
Compass Recommendations
6 guardrail-checked actions · ranked by expected lift × confidence
  • 1Optimal mix56% confidence

    Apply optimal paid mix

    Reallocate 55.0% toward Google Search (and 4 other adjustments) to equalize marginal returns.

    Revenue +$13,263↑CAC -35.9%↓
  • 2Budget56% confidence

    Increase total budget by 20%

    Scale spend while holding channel mix and funnel constant.

    Revenue +$4,601↑CAC +0.4%→
  • 3Conversion lift56% confidence

    Improve Meta Ads lead → sale by +3pp

    Better qualification on Meta Ads leads (currently 16%).

    Revenue +$1,385↑CAC -5.5%↓
  • 4Conversion lift56% confidence

    Lift LinkedIn landing CVR by +1pp

    LinkedIn converts at 3.5% — the weakest funded channel.

    Revenue +$365↑CAC -1.5%↓
  • 5Efficiency56% confidence

    Reduce LinkedIn CPC by 15%

    Bidding / creative improvements on your most expensive channel ($17.25 CPC).

    Revenue +$226↑CAC -0.9%↓
  • 6Reallocation56% confidence

    Shift $1,800: LinkedIn → Organic Search

    Organic Search produces more revenue per dollar than LinkedIn at current funnel assumptions.

    Revenue −$759↓CAC +3.3%→
Estimated Customers
20
103 leads
Estimated CAC
$1k
Payback 1.1 mo
Projected Revenue
$23.6k
from $20k spend
Estimated ROAS
1.18x
Break-even
Efficiency Score
73
of 100

Spend Allocation

Meta Ads
Google Search
LinkedIn
Email Marketing
Organic Search
Other

Revenue vs Spend by Channel

CAC by Channel

Funnel

Clicks1,722
Leads103
Customers20

Compass Insights

AI-generated guidance based on your plan

  • Google Search produces customers at 80% lower CAC than LinkedIn
    Google Search: $561 CAC · LinkedIn: $2816 CAC. Consider reallocating 10% of spend from LinkedIn toward Google Search.
  • Google Search has the highest projected ROAS at 2.14x
    It also produces the lowest acquisition cost in your funded mix. This is the channel to scale first.
  • Email Marketing is not breaking even
    Projected ROAS of 0.00x on $2,000 spend. Pause or move budget to a stronger channel.
  • Increase total budget by 20% → +$4,601/mo
    Scale spend while holding channel mix and funnel constant.
  • Projected revenue is $76,361 short of goal
    Closing the gap likely requires both reallocating to your top-ROAS channel and improving the weakest funnel step — not just adding budget.

Opportunity Radar

Compass Signal

Where to focus next — ranked by projected revenue impact. Expand any item to see the deterministic evidence behind the ranking.

  1. 1
    Increase total budget by 20%
    Scale spend while holding channel mix and funnel constant.
    +19.5%
    +$4,601
  2. 2
    Concentrate +10pp budget into Google Search
    Google Search is your top ROAS channel — double down on what's working.
    +11.9%
    +$2,809
  3. 3
    Improve Meta Ads lead → sale by +3pp
    Better qualification on Meta Ads leads (currently 16%).
    +5.9%
    +$1,385
  4. 4
    Shift 3% budget: Other → Google Search
    Google Search returns 2.14x vs Other at 0.00x.
    +5.3%
    +$1,245
  5. 5
    Lift LinkedIn landing CVR by +1pp
    LinkedIn converts at 3.5% — the weakest funded channel.
    +1.5%
    +$365
  6. 6
    Reduce LinkedIn CPC by 15%
    Bidding / creative improvements on your most expensive channel ($17.25 CPC).
    +1.0%
    +$226